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A / B Testing: The Most Powerful Way To Turn Clicks Into Customers
Dan Siroker, Pete Koomen (Autor)
·
Wiley
· Libro Físico
A / B Testing: The Most Powerful Way To Turn Clicks Into Customers - Dan Siroker, Pete Koomen
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Reseña del libro "A / B Testing: The Most Powerful Way To Turn Clicks Into Customers"
A / B Testing Is A Simple Way To Test Several Different Versions Of A Web Page With Live Traffic And Then Measure The Effect Each Version Has On Visitors. Using A / B Testing You Can Determine The Most Effective Way To Increase Conversion Rate - - The Rate At Which Visitors Convert Into Customers. The Average Conversion Rate Across The Web Is Only 2%. That Means 98% Of Visitors To Most Websites Don`T End Up Converting. Using A / B Testing Companies Can Improve The Effectiveness Of Their Marketing And User Experience And In Doing So Can Sometimes Double Or Triple Their Conversion Rates. Only In The Last Year Has Technology Caught Up To Enable Marketers To Drive The Entire Process Of A / B Testing Themselves. In The Past, Marketing Teams Were Dependent On It And Engineering To Implement A / B Tests, And That Proved To Be A Costly Bottleneck. Today, The Market For A / B Testing Is Growing Very Fast, In No Small Part Due To This Transition From It To Marketing. In Terms Of Adoption By The Top 10, 000 Websites Optimizely Has Grown 400% In The Last Year. Over 2, 000 Enterprises Including Starbucks, Cratet Embrace A Data - Driven Approach To Decision Making. Important Aspects Covered In The Book Include: Best Practices And Lessons Learned From Over 100, 000 Experiments Run By Over 2, 000 Optimizely Customers A Practical Guide To Start A / B Testing Today A Roadmap For How To Use A / B Testing To Personalize Your Customers Web Experience Tools To Enable Non - Technical Business Owners To Drive The Process Of Optimization
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